Meet
Dot: the world's smallest stop-motion animated character. Designed to
demonstrate Nokia's latest cutting-edge technology, her filmed tale,
above, has set a Guinness World Record.
The
back story: Dot was shot on the latest Nokia N8 as a means to showcase
the smartphone’s 12-megapixel photography capabilities and the
CellScope, a Nokia device with a microscope attachment.
Realized
by the UK's Aardman Animation, the Oscar-winning creators of the
Wallace and Gromit series, the short film was commissioned by Nokia to
depict the 9mm character's struggles to navigate a microscopic world.
An
impressive technological feat, to be sure. What's next? Nano-level
image capture? (See the making of after the jump for more details.)
Not
yet. The CellScope is a tiny, microscopic device that attaches to a
Nokia handset, for use as life-saving technology. It has helped remotely
diagnose fatal diseases in inaccessible regions of third world
countries. Carl Zeiss optics also helped capture the miniscule action.
In
order to promote these extraordinary micro-technologies to a broader
audience, Nokia’s agency W+K hired stop-motion masters Aardman to create
and capture Dot's world. The teeny animated film was shot on a set that
was only a meter and a half long, with elements painted under a
microscope and animated with tweezers.
According
to W+K’s Mark McCall and Richard Dorey in the behind-the-scenes look
below, “Achieving our goal of setting a world record with a Nokia N8 is
the perfect celebration of the campaign’s core message — it's not
technology, its what you do with it.”
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